App launch social media kit

The launch sequence that works

1. Website first. A "Get the app" section with the Play badge and a QR code, and an Open Graph image for the page so shared links show a card.
2. Existing channels. Email list, then social. People who already know you convert; strangers don't, yet.
3. Ask for reviews from real users a week in, when they have had time to use it. Never incentivise reviews — Google's policy prohibits it and detects it.

Sizes

Using the Google Play badge correctly

Google provides the Get it on Google Play badge for exactly this purpose, with conditions:

• Download it from Google's badge generator; do not redraw, recolour, crop or add effects.
• Minimum height 40 px; keep clear space around it equal to a quarter of its height.
• It must link (or, in print, lead via QR) to your Play listing.
• Don't use the Play icon alone as a substitute, and don't put the badge inside store assets (icon, screenshots, feature graphic).
• Localised badges exist for most languages; use the right one for each market.

The tool composes your announcement graphic; add the official badge in your layout tool on top, or include it in the post text as a link. Announcement text should stay factual — "Now on Google Play" — rather than making claims about the app that the metadata policy would reject on the store.

Consistency

Same gradient, same icon position, same typeface across every size so the set reads as one campaign. Colours from the palette extractor; headline reused from the feature graphic.